Hospitality Commercial Advisory

Revenue that turns upward.

Fixtrategy works with hotels and resorts to find what holds commercial performance back — then fixes it. Strategy, pricing, distribution and profitability, engineered as one system.

The premise
Most hotels don't have a demand problem. They have a commercial system problem.

Fixtrategy exists for the moment a property decides to stop treating symptoms — and rebuild the engine itself: how it prices, sells, distributes and converts demand into profit.

What we do

Seven disciplines.
One commercial engine.

01 Commercial Strategy The blueprint — where revenue comes from, at what price, through which channels, and why.
  • Commercial strategy development
  • Revenue growth planning
  • Distribution channel optimization
  • Market penetration strategy
  • Sales channel performance reviews
  • OTA and direct booking strategy
  • Market segmentation & customer targeting
  • Pricing architecture
  • Commercial KPI dashboard design
  • Annual commercial business planning
02 Revenue Management Pricing and inventory decisions that capture every point of RevPAR the market will give.
  • Revenue management audits
  • Dynamic pricing strategy
  • Demand forecasting
  • Inventory & room allocation optimization
  • RevPAR and GOPPAR improvement plans
  • Length of Stay (LOS) optimization
  • Minimum Stay and CTA/CTD strategy
  • Upselling & ancillary revenue strategy
  • Group displacement analysis
  • Promotion & package optimization
03 Distribution & Digital Commerce The right mix of OTA, direct and wholesale — at the lowest cost per booking.
  • OTA optimization
  • Rate parity monitoring
  • Channel mix optimization
  • Extranet management
  • Booking engine optimization
  • Direct booking growth strategy
  • Content optimization across OTAs
  • Wholesale & tour operator strategy
  • Channel profitability analysis
  • Distribution cost reduction
04 Profitability Improvement Because topline is vanity — the work isn't done until it reaches GOP.
  • GOP improvement programs
  • Department profitability analysis
  • Cost-to-revenue optimization
  • Menu engineering (restaurants)
  • Labour productivity reviews
  • Pricing & margin analysis
  • Commercial budgeting
  • Forecasting & business reviews
  • Profit improvement workshops
05 Competitive Intelligence Knowing the market better than the market knows itself.
  • Competitor benchmarking
  • Market share analysis
  • STR report interpretation (where available)
  • Pricing intelligence
  • SWOT analysis
  • Destination demand analysis
  • Guest review analytics
  • Commercial opportunity assessments
06 Sales & Account Management Corporate, group and partnership revenue — built on relationships and won on process.
  • Corporate sales strategy
  • Key account management
  • Contract negotiations
  • RFP management
  • Sales incentive design
  • Sales pipeline reviews
  • Business development strategy
  • Strategic partnership development
07 Leadership & Interim Management Senior commercial leadership, on demand — and teams that keep performing after we leave.
  • Interim Commercial Director
  • Interim Director of Revenue
  • Interim Cluster Commercial Leader
  • Commercial restructuring
  • Revenue team mentoring
  • Leadership coaching
  • SOP development
  • Performance management frameworks
  • Cross-functional commercial alignment
How we work

From diagnosis to
durable performance.

01 — Diagnose

Find the leak

A forensic commercial audit across pricing, channels, segments and P&L to locate exactly where revenue and margin are being lost.

02 — Design

Engineer the fix

A pricing architecture, channel mix and commercial plan built for your market position — not a template.

03 — Deploy

Make it live

Hands-on implementation across systems, OTAs, sales pipelines and teams. We stay in the room until it works.

04 — Embed

Make it last

KPIs, SOPs, mentoring and leadership frameworks so performance holds long after the engagement ends.

Let's fix what's
holding you back.

A conversation costs nothing — and usually surfaces at least one opportunity worth acting on. Tell us about your property, and we'll tell you what we see.